About Richbon
- Company Profile
- Our Vision
- Our Mission
The Icon Of Best Quality.
OUR VISION
TO BECOME THE LEADING AUTOMOBILE COMPANY IN AFRICA THAT DELIVERS EXCELLENCE IN PRODUCTS AND AFTER SALES’ SERVICES.
OUR MISSION
WE AIM AT PROVIDING AFFORDABLE, DURABLE AND QUALITY AUTOMOBILE TRUCKS, EQUIPMENT AND AFTER SALES’ SERVICES COMPARABLE WITH WORLD CLASS STANDARDS AND TO CREATE VALUE AND SATISFACTION FOR OUR ESTEEMED CUSTOMERS.
Our History
Richbon is an indigenous company incorporated in 1996 dealing on high quality heavy duty trucks, construction equipment, trailers, tankers, axles, (OEM) spare parts and accessories, high quality lubricants and car care products. We also provide after-sales’ services to our esteemed customers
These vast range of durable trucks and construction equipment are offered to you at competitive price and in excellent conditions to ensure your satisfaction
Richbon Nigeria Limited is the authorized distributor of Sinotruk and Shacman brand of Trucks in Nigeria. Richbon Nigeria Limited is also the sole distributor of CRNG and XGMA construction equipment in Nigeria.
Both our company and the various brands we represent in Nigeria have gained local and international acceptance and recognition. Richbon Group, in its bid to maintain its position as a leader in its industry, has forged profitable business alliances with the following brands:
CRNG MACHINERY
CRNG
CRNG is our brand of construction machines. The CRNG family include various forms of construction and heavy – duty machines ranging from fork lifts, concrete mixers, graders and so on. Our construction machines are rugged. They have been tested on different terrains and climatic conditions. They are strong and reliable. Cost effective to maintain, the technology employed in its design is simple, its spare parts are easily accessible and cheap. The CRNG brand a fusion strength, durability and performance.
PRIME OIL
PRIME
PRIME refers to the brand name for our family of engine oil, greases, transmission fluids, spray paints, adhesives and so on. PRIME products have enjoyed the patronage of our customers all over Nigeria who attest its quality and performance. It retains its high demand and is the number 1 choice of our customers among a range of options of engine oil brands. The Prime range of engine oil can rival any other brand in the market.
XGMA MACHINERY
XGMA
XGMA Machinery, a China-based large-scale company that manufactures wheel loaders and excavators, is a partner with Richbon Truck Nigeria Limited, as part of joint efforts to provide new construction equipment aimed at ensuring the socio-economic growth of the country.
XGMA equipments are highly sought after in Nigeria’s competitive market because of its efficiency and effectiveness. Richbon provides quality products with a very competitive price to attract customers and also provide punctual supply and delivery of spare parts and after-sales’ services.
It is worthy of note that these machines can be easily operated and can work in different conditions, the hydraulic systems in the machines are durable and stable.
XGMA machines have been used in Chinese Antarctic Island and overcame the cold weather conditions as well as in Saudi Arabia and Namibia where it is extremely hot and the machines have prevailed despite the climatic conditions.
Richbon service team is always on hand to provide professional after sales’ service. Our service engineers can also travel around the country to cover all XGMA machines.
All XGMA machines have a warranty period of one year so our customers should experience no fear of buying the machines and experiencing a break down the following day.
Richbon’s partnership with XGMA aims to create more jobs in the country and also to train lots of service engineers.
We both hope to build a factory where all XGMA machines would be made in Nigeria.
SINO TRUK
Richbon is an official distributor of Sinotruk brand of trucks in Nigeria. This business alliance earned the Sinotruk brand an award at the Nigerian Auto Awards as the fastest growing product in its category in 2011 and 2012.
Just within few years of the Richbon-Sinotruk alliance the Nigerian auto market witnessed the purchase of over 10,000 units of Sinotruk vehicles by Nigerian consumers for different purposes. This massive success also led to the establishment of Richbon’s new ultra-modern truck servicing and spare part centre in Lagos in 2013.
Some of the unique selling points (usp) of Sinotruk include durability, fuel efficiency, ruggedness, comfort, price advantage among others. The success of Sinotruk brand of trucks in Nigeria is anchored on the product’s high quality, in addition to affordability. Sinotruck vehicles are currently operating in Nigeria without complaints. All the Sinotruk trucks we have sold for years are still running without complaints. Sinotruk is produced by Chinese National Heavy Duty Truck Company, CNHTC.
SINO TRUK (HOWO)
SINOTRUK
Richbon is primed at discouraging Nigerians from buying old and used trucks, popular in the Nigerian parlance as Tokunbo. To this end, the company has put in place several incentives targeted at encouraging its customers to acquire Sinotruk trucks. One of such incentives include flexible payment plan.
Richbon is at the fore-front of the crusade for the reduction of road accidents in the country hence the company encourages Nigerians to buy Sinotruk vehicles. Instead of purchasing old trucks, one can add little amount and acquire brand new Sinotruk trucks that can last a very long time. This would not only reduce accidents but also keep the environment free of pollution.
Essentially, before winning the franchise to distribute Sinotruk vehicles in Nigeria, Richbon was engaged in selling used trucks. Sinotruk is not only easy to run but very fuel efficient and environmentally friendly. Distinct features of Sinotruk vehicles establish the product as having been built for Nigerian roads and peculiar environment. For example, the truck can be maintained by any auto mechanic. This is because the technology is simple and 100 percent manual. Besides, Sinotruk vehicles are powered by Steyr’s six cylinder straight engine with rugged suspension to withstand the toughest terrain.
Apart from patronizing other mechanic workshop, users of Sinotruk brand of products can also call at Richbon’s two ultra-modern workshops in Lagos. The Richbon workshops respond quickly to customers’ demands within 24 hours.
Sinotruk trucks comes in 4 x 2 and 6 x 4 single and double axles, dumps, trailers flatbed, low bed and other diverse applications.
CNHTC, the manufacturers, produce 150,000 trucks annually. Nigeria is one of CNHTC’s vital markets and Richbon a valued partner.
Sinotruk is a product of the Chinese National Heavy Duty Truck Company (CNHTC), the number one Heavy Duty Truck Manufacturer in China, and it is well known all over the world and their product SINOTRUK is gradually dominating the Nigerian truck market, having won the Nigeria Auto Awards as The Fastest Growing Product in its category.
SINOTRUK comes with the advantage of fuel efficiency, technical backup, warranty, reliability, safety, easy maintenance, confidence of customers and owners of the goods and even the driver of the truck.
These qualities among others have made our SINOTRUK products tick.
It was to this end that Sinotruk, was adjudged the fastest truck brand for the year 2011 & 2012 by the Nigerian Auto
Our company has received several outstanding performance awards in sales/after- sales.
We currently have four (4) operational locations in Nigeria with our corporate head office located at Plot 242, Oshodi – Apapa Express way by Odolowu bus-stop.
Our other office locations are situated at Plot 1- 11, Milestone Avenue, Amuwo- Odofin Industrial layout, Trade Fair, Lagos and in Abuja.
We also intend to expand our branches to other strategic locations in Nigeria to enable us meet up with demands of our numerous customers.
At Richbon Nig Ltd, product innovation, excellent customer service, total quality management and customer satisfaction has been our hallmark since inception.
We have an ultra – modern service centre with high quality machinery and personnel for speedy diagnosis and repair of both trucks and equipment.
We are composed of seasoned and highly experienced workforce, engineers and expatriates who are positioned to act in the best interest of our numerous clients.
Our brand is unique in the sense that in the face of high market expectations and highly competitive environment, our customers have been our partners and the secret of our success.
